Business for Purpose Network (B4PN) Weekly Announcement
Update #8 — January 15, 2021
1. TRENDS.
Fast Company. 6 Trends that will reshape business purpose in 2021
· Authentic purpose measured in action, transparency, and accountability
· “Story-doing” becomes critical
· Stakeholder capitalism demands a reset
· Corporate boards drawn into purpose strategy
· Employees as engines for change
· Companies will collaborate at scale
2. WEBINARS.
2.1 Volunteer Canada. Citizenship Webinar. Discovering new ways to virtually engage stakeholders in community. January 20, 2021. Noon to 1 pm EST.
When the pandemic hit, organizations had to re-imagine the ways in which they engage their stakeholders in activities that support the community. The Home Depot Canada’s Community Investment and Foundation team will take your through their response to changing times.
2.2 CBSR. Leadership Trends for 2021. January 20, 2021 9 am PST/10 MST/ noon EST
Canadian Business for Social Responsibility (CBSR) will share some exclusive public opinion research on the future of Canadian business leadership. Hear from GlobeScan CEO, Chris Coulter and other sustainable business leaders on what the research says about the state of Canadian business and what to expect from the year ahead.
3. BOOKS. A Corporate Social Mind. How Companies Lead Social Change from the Inside Out. By Derrick Feldmann and Michael Alberg-Seberich.
Summary: The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. It takes a lot more than just a good corporate social responsibility, environmental, social and governance, or corporate citizenship/philanthropy strategy to support social change. Marketing and communications teams can play a crucial role in enhancing the work a business does to impact society, activating the public and consumers towards social issue action, and changing perceptions, attitudes, and strongly held beliefs. You can also review their webinar on YouTube here.
4. CORPORATE ACTION. Vox. A running list of corporate response to the Capitol riot.
“The insurrection at the Capitol has inspired companies to make their thoughts on the matter known. Many brands have announced that they have decided to stop supporting Trump-adjacent bodies, or to stop donations to lawmakers and groups that have expressed support for the baseless claims that the election was a sham. Our corporate overlords have decided to make their stance clear by way of making public statements, pulling funds, and other actions.”
5. REPORTS AND INSIGHTS. Global Impact at Scale. Corporate Action on ESG Issues and Social Investments 2020. (link to download application)
The Conference Board of Canada is the Canadian Global Exchange Country Partner of the Chief Executives for Corporate Purpose (CECP). This report, released this week is available free to download. It features data such as in Spain where “CEO’s have acknowledged the importance of purpose and a new leadership model, fully embracing stakeholder capitalism.”
