Business for Purpose Network (B4PN) Weekly Announcement.

Update #29 — June 11, 2021

1.0 RESOURCE. The Purpose Playbook is designed to “help companies better understand what it means to have a purpose-led organization, what makes purpose worth having, and how to deliver on the promise of that purpose by focusing on shared value”. On this site the Shared Value Initiative team offer a video introduction; a download of the Purpose Playbook; an Executive Summary; the chance to join a Learning Cohort; a framework; and so much more. An incredibly rich resource that bring together the worlds of shared value and purpose.

2.0 EVENTS. Welcome to Events Season!

2.1 The Partnership Conference (June 15/16, 2021) has posted their Agenda and many sessions may be of interest to those of us promoting business as a force for good by putting purpose at the core of our work.

· Purpose beyond the pandemic: what the future holds by Phil Haid, Public Inc., CEO and Purpose, Partnership, and the Joy of Risk by Mark Saborin of The Sponsorship Collective.

· And a few other related topics by members of our ecosystem that may be of interest include: B4PN Founding Member Bruce MacDonald from Imagine Canada speaking on Innovative Funding Practices Emerging from the Global Pandemic and Elizabeth Dove of Volunteer Canada’s Director, Corporate Citizenship will present on a panel on Corporate employee community engagement in the pandemic and the “after times”.

2.2 Making the case to invest in Employee Purpose at your company (see also Trend Watch on Personal Purpose at Work). “Learn how companies can make a compelling case for purpose-driven CSR programs, with insights from leading companies and experts”. Hosted by Alaya this webinar will be held on June 17, 2021 at 11 am EDT/8am PDT/ 4pm BST/ 5pm CET. Registration is free.

2.3 Daring to Leap. A hold-the-date announcement from VeriStellInstitute. June 29, 2021 from 9 am to 2:30 pm EST on C-Suite Disruption. ESG & Corporate Purpose — the new business essentials. “The post-COVID reality is that society and governments are moving in unison — nudging firms to take meaningful action on both ESG and corporate purpose. This virtual event will illuminate lessons learned from brands that have made the leap. We will also explore the difference between the ‘S’ in ESG and corporate purpose, why it matters, and how to get it right.”

2.4 EVENTS, WEBINARS AND MORE. Reminder that Realized Worth, B4PN Founding Member, offers an incredible list of curated events weekly via their Webinar Roundup. Many events focus on corporate purpose, employee engagement through corporate volunteering and other business for good related topics. Interested? Please subscribe here.


3.1 The Search for Purpose at Work. June 3, 2021. McKinsey at Work Podcast (~31 min). They discuss the pertinent findings of this article that demonstrates just how central purpose can be to the employee — now more than ever, on the back of the tumultuous year we all continue to endure. McKinsey believes businesses that have a clear and defined role in society, aka Purpose, perform better. Companies should also provide space for their employees to find and fulfill their individual purpose. When those two circumstances are fostered, it “can make a positive difference in the lives of colleagues and the performance of the company”. The authors also acknowledge that fulfilling individual purpose at work can be a result of privilege. They ascertain that corporations should uphold the responsibility of allowing employees both the time and space to find their own purpose, especially in the case of employees who are in employment out of pure necessity for the economic exchange.

3.2 To Get Your People’s Best Performance, Start With Purpose. May 21, 2021. In this article Gallup also underlines the importance of personal purpose, and how organizations can help employees unlock it. When employees are enabled to find the connection between their personal purpose and that of the organization, it creates a culture of ownership, shared responsibility, and proactive initiative. Gallup includes a list of questions that managers can use as tools to help employees identify what they care about most. When employees know their purpose and their strengths, it contributes to successfully executing a purpose-driven culture that delivers important outcomes: delivering on the promise of organizational purpose; thriving through change with resilience; and increasing empowerment and agility.

4.0 RELATED RESOURCE: Alaya (see event listing above) is also offering a Pride Month Toolkit that features a bit of history about Pride; how can companies participate; a calendar with activities; templates for communications and much more. Happy Pride everyone!

5.0 AWARDS. Remember that FU Campaign from Public Inc. focused on COVID-19 and mental health? (B4PN Weekly Update #5. December 18, 2020). The company just received the Shorty Award for Best Use of Comedy. As a leader in promoting profit and purpose we congratulate all our friends at Public on this well-deserved recognition.

Enjoy the reading and enjoy the week-end … on purpose!


What is the Business for Purpose Network? The B4PN is an initiative catalyzed by the JW McConnell Family Foundation and the MaRS Discovery District to help build a movement engaging companies to put purpose at the core of their work.

Past editions of the B4PN Weekly Announcements are available on LinkedIn and on Medium.

Interested in joining this movement? Please contact Marek Nakonieczny, Associate, B4PN at to indicate your interest in this work, to join the mailing list or to unsubscribe. We’d also love your comments on anything you read here or to promote any relevant articles you would like to share with others.

McConnell Foundation Senior Fellow, Social Innovation @ MaRS. Thinker in Residence, South Australia. Corp SI ecosystem developer. Soc Ent in Res @U Waterloo